Brand Kit v2.0
Brand Assets
Multi-Color D Mark — SVG + PNG — Transparent Backgrounds
01 — Logo Mark
The D Mark
Standalone geometric D with multi-color product bars. Two variants: standard (for light backgrounds) and reverse (for dark backgrounds). Transparent SVGs — place on any surface.
On backgrounds:
02 — Wordmark
Dirt Digital · Proudly A.I.™
Text-only mark. Standard for light backgrounds, reverse for dark.
On backgrounds:
03 — Full Logotype
Mark + Wordmark
The complete logo. D mark aligned with DIRT/DIGITAL text block. Standard and reverse variants.
On backgrounds:
04 — Platform Assets
Profile Avatars
Ready-to-upload avatars with the multi-color D mark. Optically centered +35px right (the D mark is asymmetric, so math center reads left-heavy). 20% safe area for circular crop.
Social Profile (1000×1000):
Compact Avatars (400×400):
Dark
White
Cream
Moss
Optical centering: D mark shifted +35px right at 1000px canvas (+14px at 400px). The asymmetric bar structure makes math center appear left-heavy. Always apply this offset for social avatars.
05 — Color Reference
Brand Palette
Core brand colors and product accent colors used across all logo variants.
Moss Dark
#1B1F0F
Moss Deep
#2D3319
Gold Amber
#FFBF00
Lead Gen Blue
#5CADE2
Terracotta
#D4724E
Sage Green
#6DC89E
Cream
#FAF9F6
06 — File Index
Download Assets
All SVG files served from /brand-kit/. PNG @4x buttons export high-res transparent PNGs via browser canvas.
Logo Mark
svg/logo-mark-standard.svg · 175×208
svg/logo-mark-reverse.svg · 175×208
svg/logo-mark-reverse.svg · 175×208
Wordmark
lockups/wordmark-standard.svg · 248×120
lockups/wordmark-reverse.svg · 248×120
lockups/wordmark-reverse.svg · 248×120
Full Logotype
lockups/logotype-standard.svg · 400×130
lockups/logotype-reverse.svg · 400×130
lockups/logotype-reverse.svg · 400×130