Brand Kit v1.0

Dirt Digital

Geometric D — Brand Identity System

01 — Primary Mark

The Geometric D

Nine horizontal bars of varying width forming a “D” silhouette. The gold accent bar creates a focal point. Evokes geological strata — layers of earth — tying directly to the “dirt” brand metaphor.

Dark on Light

Light on Dark

Mono on Gold

Gold on Moss

02 — Horizontal Lockup

Mark + Stacked Wordmark

The Geometric D paired with “DIRT / DIGITAL” in stacked Anton type. Primary lockup for headers, proposals, pitch decks, and email signatures.

Horizontal — Dark on Light

SVG

Horizontal — Light on Dark

SVG

Horizontal — Gold on Moss

SVG

03 — Stacked Lockup

Mark Above Wordmark

Vertical lockup for hero sections, presentation title slides, social headers, and large-format applications where vertical space is available.

SVG — Light SVG — Dark

04 — Explorations

Ways to Run With It

The Geometric D is a flexible system. Here's how the same mark language can stretch across different contexts and applications.

Scale test: The mark holds up from hero-sized down to 24px favicon. The gold accent bar stays recognizable at every size.

120px — Hero

64px — Nav

40px — Tab

24px — Favicon

16px — Micro

Navigation bar: Inline lockup in a real nav context.

BOOK A CALL

Social avatars: Mark in a contained square for profile images.

Pattern texture: The mark repeated as a subtle background texture for sections, business cards, or presentation slides.

Pattern Texture

Background watermark at 4% opacity

Pattern Texture

On gold at 6% opacity

Oversized crop: The mark cropped and blown up as a decorative background element. Only the strata bars are visible — abstract and textural.

Growth, from
the ground up.

Cropped mark as hero background

05 — Color Reference

Brand Palette

The five core colors used across all logo variants.

Moss Dark

#1B1F0F

Moss Deep

#2D3319

Gold Amber

#FFBF00

Sandy Gradient

#E6D5B8 → #C8A45D

Cream

#FAF9F6

06 — File Index

Download Assets

All SVG files are in the brand-kit directory. PNGs generated via the buttons above.

Mark Only

svg/geometric-d-dark-on-light.svg
svg/geometric-d-light-on-dark.svg
svg/geometric-d-gold-on-dark.svg
svg/geometric-d-mono-dark.svg
svg/geometric-d-mono-light.svg

Lockups

lockups/horizontal-dark-on-light.svg
lockups/horizontal-light-on-dark.svg
lockups/horizontal-gold-on-dark.svg
lockups/stacked-dark-on-light.svg
lockups/stacked-light-on-dark.svg