The lead generation industry is a mess. And we're not going to sugarcoat it.
Every day, thousands of businesses hand over their hard-earned money to lead generation companies that sell them the same recycled contacts their competitors already called. Shared leads, outdated data, and zero accountability. It's a system built to extract revenue from businesses, not to generate real growth.
We built Dirt Digital because we got tired of watching it happen.
The Problem Is Bigger Than Bad Leads
Here's what nobody in this industry wants to admit: the traditional lead generation model is fundamentally broken.
Most lead gen companies operate on a simple formula — buy data in bulk, sell it to as many buyers as possible, collect monthly fees. The lead you're paying $150 for? Three other companies in your area got the same one. By the time you call, the homeowner has already heard from your competitors. You're not buying an opportunity. You're buying a lottery ticket.
And it gets worse. The data itself is often garbage. Wrong phone numbers. Addresses that don't exist. "Leads" who filled out a form six months ago and have already hired someone. You spend your mornings chasing ghosts instead of closing deals.
This isn't a minor inefficiency. It's a systemic failure that costs businesses billions every year in wasted ad spend, wasted sales hours, and missed opportunities.
Why We Exist
Dirt Digital was built on a simple premise: quality over quantity, every single time.
We don't sell shared leads. We don't blast generic ads and hope something sticks. We don't buy lists from data brokers and repackage them with a markup.
Instead, we built a prospecting engine that works the way a great salesperson works — research first, then reach out. We call it the Excavation Process:
1. Soil Sample — Deep Market Research Before we generate a single lead, we map your ideal customer profile down to the bone. Industry, company size, location, buying signals, technology stack, pain points. We don't guess who your customers are. We study them.
2. Extraction — Intent-Based Prospecting We use data signals — search behavior, review activity, hiring patterns, permit filings, equipment purchases — to identify businesses and homeowners who are actively looking for what you sell. Not people who might need you someday. People who need you now.
3. Refinement — Qualification Scoring Every prospect goes through our qualification layer before it reaches you. We verify contact information, confirm intent signals, and score each lead against your ideal customer profile. Our accuracy rate sits at 98%. If a lead doesn't meet the bar, it doesn't get delivered.
The result: you get exclusive, verified, high-intent leads that no one else has. Your close rates go up. Your cost per acquisition goes down. Your sales team spends time selling instead of sorting through garbage.
Who We Built This For
We started with the trades.
HVAC, roofing, plumbing, electrical, landscaping, painting, concrete — the backbone of the American economy. These businesses represent a $1.8 trillion market, and most of them are still running their growth on word of mouth, yard signs, and overpriced lead marketplaces.
The average HVAC company spends $30-200 per lead on platforms like Angi and Thumbtack. Those leads get shared with 3-5 competitors. Close rates hover around 5-10%. Do the math — that's an expensive way to grow.
We built Dirt Digital to give trades businesses the same data-driven growth infrastructure that tech companies take for granted. Exclusive leads. Verified data. Real intent signals. No sharing.
But we didn't stop there.
The Bigger Vision
Lead generation was always the starting point, not the finish line.
The real opportunity is building complete growth systems — automated pipelines that handle everything from prospecting to nurture to conversion. The kind of infrastructure that lets a $3M roofing company operate like a $30M one.
That's where AI changes the game.
We're building AI-powered growth automation that handles the repetitive, time-consuming work that eats up your day. Automated follow-up sequences that actually convert. Intelligent lead scoring that gets smarter over time. Outreach systems that personalize at scale without sounding like a robot.
This isn't about replacing your sales team. It's about giving them superpowers. When your leads are pre-qualified, your follow-up is automated, and your pipeline is always full, your closers can focus on what they do best — closing.
We're also building specialized automation for trades businesses specifically. Because an HVAC company's growth playbook looks nothing like a SaaS company's. The seasonality is different. The buying process is different. The customer expectations are different. Generic solutions don't cut it. We build systems that understand your business.
What Makes Us Different
We could list features and buzzwords. But here's what actually matters:
Your leads are yours. We don't sell the same lead to multiple buyers. Every lead we deliver is exclusive to you. Period.
We verify everything. Phone numbers, email addresses, intent signals — every data point gets validated before it reaches you. Our 98% accuracy rate isn't a marketing claim. It's our standard.
We move fast. Most clients see qualified leads within 24 hours of onboarding. We don't need six weeks of setup and strategy sessions. We need your ideal customer profile, and we get to work.
We put skin in the game. If we don't deliver, you don't pay. We offer performance guarantees because we trust our process. If your leads don't convert, that's our problem to solve.
We think long-term. Lead gen is step one. Our goal is to build a growth engine for your business — one that scales with you and gets smarter over time. Every client relationship starts with leads and evolves into a full growth partnership.
The Numbers
We'll let the results speak:
- 300% average pipeline increase for clients in their first 90 days
- < 24 hours from onboarding to first lead delivery
- 98% data accuracy across all delivered leads
- 10x revenue increase for clients who deploy our full growth stack
These aren't hypotheticals. These are the numbers our clients see when they stop paying for garbage and start investing in quality.
Growth Is Dirty Work
We named ourselves Dirt Digital for a reason. Growth doesn't come from polished marketing decks and theoretical strategies. It comes from getting your hands dirty — digging into data, researching markets, testing channels, refining processes, and doing the hard work that most agencies skip.
We dig so you don't have to.
If you're a trades business, a B2B company, or any business doing $1M-10M that's tired of wasting money on leads that don't convert — we should talk.
No pitch decks. No six-month contracts. Just results.