ABOUT

GROWTH FROM THE GROUND UP.

Mike Farrell

MIKE FARRELL

FOUNDER / OPERATOR

XLINKEDIN

I went full-time into tech in 2021 and spent years operating at the intersection of growth, marketing, and product across fast-moving companies. I led Strategic Growth at Exo, built their brand and market presence from scratch. I advised early-stage teams through Lucid Drakes on product positioning and go-to-market strategy. That experience taught me exactly what companies need when they are trying to grow. Dirt Digital is the system I built from everything I learned.

I run this as a one-man operation powered by AI. Lead generation, growth systems, content, outreach, analytics. AI lets me operate at the scale of a full agency without the overhead. Every service line at Dirt Digital is built around using AI to do more, move faster, and deliver results that traditional teams cannot match.

Over three years I hosted 50+ long-form interviews with founders and operators, the kind of conversations that sharpen your instinct for what actually works in growth. Now the content focus is on AI, growth systems, and what is moving the needle for real businesses.

01

AI-POWERED, HUMAN-LED

AI is the multiplier. I use it to prospect, create content, automate outreach, and analyze data, but every strategy starts with real thinking and real experience.

02

GROWTH-TESTED

These systems come from years of operating in high-velocity markets, not a textbook. If your business runs on inbound leads, this was built for you.

03

ONE-MAN ARMY

No agency overhead. No account managers. You work directly with me and get the benefit of AI-powered systems that outperform traditional teams.